The Only Community for D2C Marketing <> Finance

Join a community of peers mastering marketing <> finance alignment. Impact margins, not just ROAS. Charge more for the value you bring to the table.

The Only Community For D2C Marketing <> Finance

AI is automating tactics. Financial fluency makes you irreplaceable. Join a community of peers mastering D2C marketing <> alignment. Impact margins, not just ROAS. Charge more for the value you bring to the table.

Join the Community
$89/month

For operators and marketers working with $1M-$20M D2C brands • Led by a Fractional CFO + Head of Paid Media

Join Like-minded Operators

These are your people

Inside The Community

Member Story

From Media Buyer to Head of Growth in Four Months

Samson Wu - Paid Media Expert & Head of Growth

  • Hired for Head of Growth Role; applied Move the Needle frameworks

How The Community Works For Operators Like You

Sign up

Sign up and complete the quick onboarding.

Get the Frameworks

Access the Toolkit, courses and call vaults

Implement

Bring your use-cases, get next actions.

Member Story

Agency Owner Raised Rates Within 3 Weeks

Wiaan Groenewald - Agency Owner & Paid Media Expert

  • ROI in the first month; increased retainers after showing contribution & payback.

  • Toolkit set real KPI targets by contribution & CAC payback; ran fast P&L scenarios.

  • More effective QBRs with CFO-friendly reporting.

In The First Hour of Joining

Marketer's Financial Toolkit

Plug and play diagnosis and modeling built with 7-9 figure D2C brands and real CFO feedback. Turns marketing metrics into profit decisions in minutes.

What It Does For You:

  • Pre-onboarding audit: Spot waste and set expectations before you start.

  • Set targets based on profit targets and CAC payback, not ROAS.m

  • Present results in CFO-friendly language

Includes:

Core Financial Dashboard • Acquisition Metrics • Retention Metrics • P&L Generator • Daily Profit Tracker • Full tutorials • plus more

Get the Financial Toolkit

  • Plug-and-play Google Sheets toolkit for margins, CAC, contribution profit, and LTV. CFO designed.

  • Set KPI targets by contribution profit & CAC payback (not ROAS)

  • CFO-friendly outputs you can take into strategy calls.

*normally $700 for standalone toolkit.

Bi-Weekly Office Hours (Live Q&A)

  • Bring your use-case, leave with next steps.

  • Direct answers on payback, contribution, LTV, cashflow.

  • Get stuck → share context → unblock in minutes (replays provided).

Workshops, Courses & Case Library (Recorded)

  • Deep dives + real brand tear-downs from 7 and 8-figure D2C contexts.

  • Profit models, payback planning, pricing/offer levers.

  • What actually moved profit (not just ROAS or MER) in the wild.

  • Beyond ROAS eBook - 110 page playbook for moving beyond vanity metrics

Career & Monetization Track

  • Turn finance fluency into higher fees for you or your agency.

  • Package a profit-focused add-on (forecasting and planning, profitability audits).

  • Charge more with confidence and strengthen client relationships.

Is This For You?

Not for you if:

  • You're just getting started in marketing

  • You mainly work with local/small biz clients or B2B lead gen - this is designed for D2C eCommerce

  • You'd prefer to close your eyes and hope that you're driving profit without really knowing

  • You're perfectly happy using metrics like ROAS as your KPIs

Perfect for you if:

  • You're an Agency Founder, D2C Operator, Head of Growth or CMO

  • You’re an experienced Performance Marketer, Media Buyer, Creative Strategist, or Email/Retention Specialist

  • You work with $1M-$20M D2C Brands and want CFO clarity without having to become an accountant

Member Story

Closed the gap between retention metrics and real financial outcomes

Tobi Chapman - Agency Owner & Retention Expert

  • Moved beyond platform-only metrics (attributed revenue) to tangible financial outcomes.

  • Learned how retention and acquisition link - better positioning and stronger client value.

  • Resources + community are “excellent” with thought-provoking, cross-discipline discussions; value-to-cost is “excellent.”

Questions Smart Operators Ask

What if I don't have a finance background?

Perfect. Neither do most of our members. We don't teach finance for finance people. We teach finance for marketers — the subset of financial knowledge that actually helps you make better marketing decisions.

What makes Move the Needle different from other marketing communities?

Most marketing communities focus on tactics: new ad creatives, platform updates, growth hacks. We focus on aligning marketing with finance - the ability to connect marketing to the metrics that actually determine whether a business succeeds or fails. We're a CFO (Valentin) and performance marketer (Nick). Every framework we teach bridges the all-too common gap between marketing and finance teams.

How are workshops delivered?

Workshops are live Zoom sessions (currently 90 minutes, recently extended from 60) with recordings available afterward.

What level of experience do I need?

You should be actively working in D2C marketing (or a closely related role), or you're an agency owner or a D2C founder.

Can I cancel anytime?

Yes. Membership is month-to-month with no long-term commitment.

If you join and realize this isn't the right fit, you can cancel before your next billing cycle. No questions asked.

Get the Edge in 2026. Become a Top 1% Operator

Marketing <> Finance alignment is the biggest challenge in D2C. It's also the biggest opportunity.